Rafael's entrepreneurial journey started early at age 12. At that time, he learned how to code and created his first e-commerce websites and a Minecraft server that grew to hundreds of active players and thousands of dollars in revenue. At age 16, Rafel decided he didn't want to attend university, which led him to start his digital agency and startup house, SlashWeb, while still in high school. They worked with a wide portfolio of small and medium companies across different sectors, helping them scale through digital marketing. In WebSummit 2018, they were recognized as one of the top 50 startups in Portugal. At the same time, he explored many ideas in hospitality, traveling, consumer behavior, and digital marketing. Some stayed on paper, while others reached the MVP stage. Seeking funding, managing devs, doing product ownership, and coordinating marketing efforts during this period, at 18 years old, was in a very important part of his career. Since then, he has worked with agencies and companies from all around the world on their go-to-market, positioning, storytelling, customer acquisition, product, and digital marketing strategies. From hospitality to online learning, e-commerce, and now Web3. Hes passionate about disruptive business models that can achieve sustainable and viral scalability while positively impacting the world. He's also passionate about nature, climate, meditation, traveling, discovering new cultures, and tasting amazing food.