Remzi Aru, founder and shareholder of several tech companies, some of which are pillars in the digitalization of global tourism. He knows all components of the tourism value chain from practice: as a tour guide, hotelier, tourism tech entrepreneur and investor. Business studies with diploma on the topic "Franchising in tourism under consideration of legal aspects regarding the opening abroad". 1996 founded Giata with today over 21,000 worldwide customers, including Google, TUİ, Expedia, etc., among others. The GIATA ID is the de facto standard of the tourism world. Comparable to the Swift Code of the banking world. It is used to link a large number of digital movements between tourism service providers.