Founder and administrator of Liminal, he is also a guest professor at IPAM, the Universidade de Aveiro and the Universidade Europeia, teaching Artificial Intelligence, Marketing Automation, Future Cast Marketing and Innovation and Marketing Technologies.

MBA from Catholic Business School, has more than 15 years of experience in leading marketing and sales projects, especially in the software sector, in B2B markets, taking responsibilities at the level of business strategy, product and service innovation, technology and process improvement.

He was Director of Marketing in the Openlimits Group, an integration company of IT solutions supporting management, where he led the rebranding and brand positioning strategy, customer experience, implemented the Inbound Marketing and CRM program.

He created the business prospecting department, designed the business processes and analytics of Key Account Managers.

He was Director of Marketing at Flow Tech, the software house that created the reference production management system (MES) for the agro-food industry. He was associated with Microsoft in the launch project of Office 365 for the national SME market and integrated companies such as MBM Mobile, Appliance Arts, Move Mile and the Portuguese Society of Innovation.

He has a degree in organizational communication from the Instituto Politécnico de Coimbra and e had participated at the Customer Centric Company program of the Católica Porto Business School.